Truly Mexican label must be removed from sale

Member for Chaffey Tim Whetstone is calling on beverage giant Lion to immediately remove imported juice label Berri Truly from supermarket shelves.
 

Member for Chaffey Tim Whetstone is calling on beverage giant Lion to immediately remove imported juice label Berri Truly from supermarket shelves.
 
Following a public awareness campaign, Lion promised to delete the Berri Truly brand which is 100 per cent produced and packaged in Mexico.
 
In a statement on its website on 15 July, Lion said:
 
“…Lion has advised customers and growers that we have deleted the product.”
 
“Lion has promised to delete Berri Truly from further processing but we have seen the remaining stock dumped on supermarket shelves at $1 per litre,” Mr Whetstone said.
 
“Riverland growers are receiving less than two cents per kilogram for juicing fruit and it is simply not good enough that an imported juice brand is taking up shelf space that could otherwise be for South Australian made brands.
 
“Our orange growers are ripping up orchards because they cannot find markets for their produce but we are seeing a label branded synonymously with South Australia and the Riverland sourcing imported fruit.
 
“I am calling on Lion to remove the Berri Truly label from supermarket shelves immediately.”
 
Mr Whetstone said the product is misleading consumers, who recognise the Berri brand as sourcing clean, fresh produce from the Riverland and South Australia.
 
“I am outraged that this imported juice product under the Berri label even made it onto South Australian supermarket shelves in the first place,” Mr Whetstone said.
 
“The South Australian citrus industry is already under siege from imported concentrates and cheap labour and it is during this time that we need our iconic brands supporting the state’s growers.
 
“Consumers need to check the packaging carefully to ensure they are not drinking juice sourced from oranges on the other side of the world.”

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